From Data to Growth

Welcome to New Cloud.

Welcome to New Cloud, your dedicated partner in driving growth and achieving business success.
As a leading product and consulting firm, we specialise in empowering businesses like yours to unlock their full potential through our advanced analytics, CRM, and data solutions.
Whether you're gathering data from your fitness scheduling platform (e.g. Mindbody), reservations management app (e.g. SevenRooms), or POS system (e.g. Infrasys), our expertise lies in turning raw data into actionable insights that will fuel your business's growth trajectory.
Our Snapshot Analytics Dashboard offers a comprehensive view of your business operations and detailed insights into your campaign performance. We are here to help you identify growth opportunities and navigate the path to success with confidence, step by step.
With our integrated Customer Management Database, you gain deeper intelligence into your customer base, enabling your marketing teams to craft personalised, data-driven campaigns that resonate and drive engagement. Say goodbye to guesswork and hello to bespoke strategies tailored to your business needs.
But that's not all. We also have custom tools for specific sectors:
  • Fitness Studios can gain comprehensive visibility into their staff's performance with Instructor Insight, enabling them to enhance revenue, profitability, and effectively address instructor churn
  • Restaurants can evaluate their menu performance and receive dynamic food item recommendations with Food Item Recommender Engine, boosting revenue per check and per customer while enhancing the overall dining experience
At New Cloud, we're not just about solutions - we're committed to delivering measurable results. Let us be your partner in transforming data into opportunity and aspirations into tangible outcomes.

Ready to take the next step?

Whether you are new to working with data, seeking to unlock more insights from your data, or planning to transform your current data and marketing processes, we are here to help.

Many businesses generate vast amounts of data from their operations but struggle to utilise it effectively. New Cloud specialises in helping companies, especially offline businesses, unlock valuable insights from the data they collect.

If any of the following attributes apply to your business, then there is definitely something that we can help you with:
  • You are already collecting data from one or more sources:
    • Fitness Scheduling Apps (e.g. Mindbody)
    • Reservations Management Apps (e.g. SevenRooms)
    • Point-of-Sale System (e.g. Infrasys)
    • Loyalty Programmes
  • You want access to analytics / data science / CRM capabilities but cannot justify the cost of a full-time headcount
  • You operate multiple offline locations, ranging from 2 to 10
  • Your business offers a variety of different experiences within a single location
    • Varied seating areas catering to different audiences within a restaurant
    • Different experiences between weekdays and weekends
  • You run a subscription-based business or provide subscription packages
  • Your business is constantly trying to optimise your SKUs for improved first-time conversion rates and repurchase rates
  • You are looking to track and manage staff performance to drive profitability and reduce customer churn
  • You are seeking to maximise ROI from your existing technology spend, including:
    • Marketing Automation platforms - e.g. Hubspot, Mailchimp
    • Data collecting systems, like fitness scheduling platform (e.g. Mindbody), reservations management app (e.g. SevenRooms), or POS system (e.g. Infrasys)
  • You are seeking to empower your marketing teams and customer-facing teams with proper tools and training
  • You are trying to track and attribute marketing dollars that you spend on various channels and campaigns, e.g. SEO/SEM, Paid Ads, Influencer, PR
  • Or simply, you want to discover how a complementary data-driven approach can transform your business and help you grow better

So contact us at newcloudgroup@gmail.com to learn how we can help propel your business forward.

001. Snapshot Analytics Dashboard

Our Snapshot Analytics Dashboard empowers business owners with a dynamic Visualisation Dashboard, offering a comprehensive overview of your operations, customers and growth.
Our platform delivers monthly trends and actionable insights, providing your organisation with the full benefits of analytics without the need to hire and manage an analytics team. 
We also offer alerts and solutions for underperforming business metrics, and assist you in tracking and assessing campaign performance and operational changes
Snapshot Analytics Dashboard provides you with 30+ business snapshots:
  • 1.0 Overall Business Snapshot providing top-down view of your business health:
    • 1.1a Overall Revenue by Month 
    • 1.1b Average Spend by Month
    • 1.2a Overall Customers by Month
    • 1.2b Overall Visits by Month
  • 2.0 Cohort Snapshot providing a segmented view of customers by their joining date and their performance and attribution over time:
    • 2.1 Monthly Revenue by Cohort
    • 2.2 Monthly Visits by Cohort
    • 2.3 Monthly Active Clients by Cohort
    • 2.4 Average Time between Visits per Visit Count
    • 2.5 Average Spend per Sale Count
    • 2.6 Cohort Analysis - Active
    • 2.7a/b Cohort Analysis - Lifetime Value
  • 3.0 Class Type Snapshot (For Fitness Clients) providing the contribution of your various package types to overall performance:
    • 3.1 - 3.3 Monthly Revenue by Class Type (Total + Proportion)
    • 3.4 - 3.6 Monthly Visits by Class Type (Total + Proportion)
    • 3.7 - 3.9 Monthly Clients by Class Type (Total + Proportion)
    • 3.10 Average Spend by Class Type
    • 3.11 Average Customers by Class Type
  • 4.0 Attendance Snapshot (For Fitness Clients) providing attendance analysis by Time of Day to improve your capacity optimisation and trainers deployment:
    • 4.1 Total Attendance by Location
    • 4.2 Total Attendance by Day of Week
    • 4.3 Average Attendance by Location
    • 4.4 Average Attendance by Day of Week
    • 4.5a/b Proportion of Full Classes by Location
    • 4.6a/b Proportion of Almost Full Classes by Location
  • 5.0 Location Snapshot (For F&B Clients) providing in-restaurant location analysis to improve your capacity optimisation:
    • 5.1 - 5.3 Monthly Revenue by Location (Total + Proportion)
    • 5.4 - 5.6 Monthly Customers by Location (Total + Proportion)
    • 5.7 - 5.9 Monthly Visits by Location (Total + Proportion)
    • 5.10 Average Spend by Location
    • 5.11 Average Customers by Location
  • 6.0 Timing Snapshot (For F&B Clients) providing seasonality analysis by Day of Week and Time of Day to improve your capacity optimisation and staff deployment:
    • 6.1 - 6.3 Monthly Revenue by Day of Week (Total + Proportion)
    • 6.4 - 6.6 Monthly Customers by Day of Week (Total + Proportion)
    • 6.7 - 6.9 Monthly Visits by Day of Week (Total + Proportion)
    • 6.10 Average Spend by Location
    • 6.11 Average Customers by Location
    • 6.12 Total Customers by Location (by Time of Day)
    • 6.13 Total Customers by Day of Week (by Time of Day)
    • 6.14 Average Customers by Location (by Time of Day)
    • 6.15 Average Customers by Day of Week (by Time of Day)

002. Customer Management Dashboard

Our Customer Management Database provides business owners with a 360-degree view of their customers, featuring a dedicated database with key aggregated metrics for each customer. 
We also track and deliver insights into your customers' purchase behaviour, helping you grow their orders and visits.
Each month, we generate a shortlist of high-risk and high-potential customers, enabling your teams to execute personalised campaigns for targeted engagement. Additionally, we can help curate custom customer segments for your seasonal campaigns.
Furthermore, we provide services to assist and train your marketing teams in customer segmentation and campaign design, enhancing your marketing automation efforts.
Customer Management Database helps you to manage your every customer engagement and helps you optimise for conversion at every stage of your purchase funnel:
  • 0.0 Customer Management Master Userbase provides your marketing teams with a single source of truth to conduct all their marketing campaign efforts:
    • 0.1 Master Client ID List
      • Customer ID & Contact Details
      • First / Last Sale Dates
      • First / Last Visit Dates
      • Customer Lifetime Spend
      • Number of Sales, Number of Visits, etc.
      • Expected Repurchase Dates, Package Expiration Dates, etc.
      • Last Bought Items, Last Sale Location, Last Visit Location, Last Instructor / Service Staff, etc.
    • 0.2 Campaign Hitlist (Shortlist of customer IDs for your marketing teams to target)
    • 0.3 Campaign Performance Tracking
  • 1.0 Customer Item Order Sequence provides analysis into overall purchase behaviour to optimise for your inventory mix:
    • 1.1 Customer Item Order (# of items/Top 20 items)
    • 1.2 Customer Item Order (% of total items/Top 20 items)
  • 2.0 Customer First Item Order Analysis provides analysis into the first purchase behaviour to optimise for new customer acquisition:
    • 2.1 First Order Behaviour by Month (# of items/Top 20 items)
    • 2.2 First Order Behaviour by Month (% of total items/Top 20 items)
  • 3.0 Customer Second Item Order Analysis provides analysis into second purchase behaviour to optimise for repurchase:
    • 3.1 Second Order Behaviour by Month (# of items/Top 20 items)
    • 3.2 Second Order Behaviour by Month (% of total items/Top 20 items)
  • 4.0 Customer Last Item Order Analysis provides analysis into the last purchase behaviour to optimise for churn reduction:
    • 4.1 Last Order Behaviour by Month (# of items/Top 20 items)
    • 4.2 Last Order Behaviour by Month (% of total items/Top 20 items)
  • 5.0 Custom Item Order Analysis provides a deeper dive into high priority items that your business is trying to promote (optional)

003. Instructor Insight (Fitness Studios)

Instructors are the face of your studios, playing a crucial role in delivering your brand proposition. 
However, in today's competitive landscape, instructor churn is a common challenge. 
Often, studio owners lack critical information required for informed salary negotiations with instructors, as well as the information to conduct proactive client service recovery measures.
Instructor Insight arms studio owners with all the necessary data to evaluate, manage and retain their instructors, as well as minimising the impact of instructor churn:
  • 1.0 Instructor Summary YTD provides studio owners with each instructor's year-to-date performance and helps them make informed salary negotiation decisions:
    • 1.1 Hours (hours or class per instructor)
    • 1.2 Client Participation (average classes per unique client, measures "stickiness")
    • 1.3 Client Revenue (revenue generated from clients)
    • 1.4 Client Revenue Per Class
    • 1.5 Profit Generated
    • 1.6 Profitability %
  • 2.0 Instructor Churn List allows owners to proactively do service recovery if a client churns due to instructor performance or instructor churn:
    • 2.1 Client Contact Details
    • 2.2 Client Churn Date
    • 2.3 Responsible Instructor
    • 2.4 Client Class Package Details
    • 2.5 Client Class Attendance Details
  • 3.0 Instructor Summary by Month provides studio owners with monthly trends of instructor performance so they can quickly address performance declines:
    • 3.1 Instructor Hours
    • 3.2 Instructor Client Participation
    • 3.3 Instructor Client Revenue
    • 3.4 Instructor Client Churn

004. Food Item Recommender Engine (Restaurants)

Restaurant owners pride themselves on delivering exceptional dishes and dining experiences.
When menu items are thoughtfully paired to complement each other, they enhance the overall customer dining experience while also increasing the restaurant's revenue and profitability.
Food Item Recommender Engine (FIRE) equips restaurant owners with valuable insights into their menu item performance as well as a recommendation engine that integrates with their POS systems or can be incorporated into staff trainings:
  • 1.0 Menu Item Recommender provides restaurant owners with relevant types of recommendations for specific use cases:
    • 1.1 Menu Pairing Recommendation (top 3 items per each PLU/SKU chosen; output can be programmed into POS system)
    • 1.2 Check Item Count Item Recommendation (top items given existing item count)
    • 1.3 Check Size Item Recommendation (top items given existing check size)
  • 2.0 Instructor Churn List allows owners to proactively do service recovery if a client churns due to instructor performance or instructor churn:
    • 2.1 Check Item Count Distribution by Month (tracks trends of customer ordering behaviour)
    • 2.2 Check Total Range Distribution by Month (tracks trends of customer ordering behaviour)
    • 2.3 Check Item Count vs Check Total Range Distribution (identifies key breakpoints that staff can target to boost total check size)
    • 2.4 Menu Pairing Recommendation Delta (tracks monthly changes in customer ordering behaviour)

005. Monthly Review Sessions

Our Monthly Review Sessions serve as a key touchpoint to keep you and your teams informed about the performance of the past month.
Analysis of past campaigns will be conducted to identify and scale successes while pinpointing areas for improvement - ensuring that your marketing dollars and operations are optimised to their fullest potential.
Training can also be provided to your marketing teams on how to get the most use out of our tools. It is the intent that teams should be able to self-service and build segmentations for analysis and reactivation.
Moreover, we will uncover new opportunities for your business and design relevant experiments to execute in the upcoming month.
Gain clarity, seize opportunities, and amplify your success with our Monthly Review Sessions.

006. Project-based Consultation

We are also available for short-term projects tailored to your business needs, where we develop proprietary tools based on your requirements.
Please contact us for further details.

Contact Us

Get New Cloud today and help your business achieve a new phase of growth backed by data and insights - 
Contact us at newcloudgroup@gmail.com